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Upgrading to MindX
I had coffee with Dan Dobos last week who’s been busy launching his new business, in Australia, which is a wonderful web based marketing engine that combines offline and online seamlessly – eg a an enquiry from your website automatically generates a printed card that gets sent out. As an aside – It appears…
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Innovation by walking through mud
Over the Melbourne Cup long weekend (yes, I know it wasn’t a real long weekend) I took my family and another family over to Lakes Entrance for four days of fun and frivolity. One of the activities we organised was a bush walk/navigation exercise through the Lake Tyers area. Although I had planned the route…
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How to deal with bad stuff in real time
Couple of non-obvious things about tanks (that’s armoured vehicles, not water holding devices). Unlike the movies, the most likely people you will run into in a tank, are other people in tanks, who don’t like you. So you don’t have minor problems, only really bad ones. Your tanks and the bad guys tanks move very…
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Its the great ideas I want, not just the good ones!
Last week it was my parents something or other wedding anniversary (north of 45, south of 50). I got my daughter to give her Grandmother a call to say “Happy Wedding Anniversary, thanks for making me possible”. Anyway we, my daughter and I, got into a discussion about who my family was. How could my…
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A Process Approach to Effectively Managing Sales & Marketing
After a long struggle, I now have real ‘cut-through’ in my sales and marketing processes. I’ll tell you the secret…[ Note I wrote this 18 months ago, but only just found it again] When I looked at marketing texts, they tell me that marketing is about product, price, placement and promotion. Unfortunately, this hasn’t ever…
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Style vs Substance
I was having coffee with a colleague of mine Steve this week. Steve works in international sales for a highly successful Australian air monitoring business called Ecotech. Over coffee we were drawing a parallel between pain and knowledge. Basically pain doesn’t seem to hurt as much when you get older because you have a much…