Mr Lewis

Tag: social media

  • unHacking Social Media

    If a friend sent you a chicken as a gift online, would you click on it? My use of Twitter has become somewhat patchy, as demands on my time increase. However I did come across something that caught my eye, someone tweeted “WOW! You can see WHO VISITS your TWITTER profile. That’s cool! :) ”…

  • Personal Social Media Policy

    I like the Christmas holidays, apart from making me feel like I’m a good parent when I take the kids off to do something interesting, it also gives me a chance to reflect on what I have been up to, and what I should perhaps be getting up to. Kind of a trees versus forest…

  • Social Media undermines Sports Sponsorship

    Its not news that Social Media is big business at the moment, and rightly so, because its a game changer.  Consider this:  If I am interested in raising awareness of my product with the type of person I who barracks for Melbourne Football Club I could take the traditional route and become a club sponsor.…

  • 4 Keys to deploying Social Media

    Last Thursday the Churchill Club ran event on using Social Media for Sponsorship and Fundraising. It was a great evening with perspectives coming from Peter Williams (CEO Deloitte Digital), Jeremy Kann (General Manager, Sales & Commercial at Australian Grand Prix Corporation) and Vicki Kyriakakas (Communications Manager at Environment Victoria). It was quite a wide ranging…

  • 12 Essential Freebies for the GFC.

    So Michel Hogan and I got invited together to a lunch on Friday. As part of our back chatter (using the free Skype Instant Messenger), I pointed out that if I tried really hard, I could probably eat for free during the week, in fact you could elevate it to an artform. So having been…

  • 6 steps to Blog Heaven

    The another day Amanda Gome rang me for some advice on how to run her business to have a chat about some future events. We got to talking about blogging and how difficult it was.  I was in the first group of Bloggists for Smartcompany (around 20 of us) of which there is now only…