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Event Report – Member Value Management 28-04-11
With Justin Reeves – General Manager Supporter Services, Collingwood Football Club Kelly O’Shanassy – CEO, Environment Victoria Sarah Adams – Marketing Manager, Artshub Moderator Brendan Lewis – Chairman, The Churchill Club Who were the panellists and what were they doing? Justin Reeves is the General Manager Supporter Services, Collingwood Football Club. It is the largest…
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Revenue Models and Memberships
I quit the Naval & Military Club when they decided that members should have a minimum spend at the Club each quarter, or simply be billed it anyway. This completely brainless revenue raising scheme accelerated the downfall of the Club, which went into liquidation in 2009. Since that time though I had been thinking about…
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Time & Materials V’s Fixed Price billing
Just before Xmas I had one of my coffee/mentoring sessions with a vibrant young Victorian entrepreneur and an interesting question came up around how she should invoice her services. Although not an expert in the area of pricing models (I generally recommend Jon Manning of Sans Prix for some hard core consulting), I have owned…
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That’s my Product!
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What’s my Product?
A while ago I wrote about Tactical Marketing Management . But I have recently had another insight about the Strategic Marketing of the Churchill Club . In fact, I just realized what my product actually was. Sounds dumb, but its true. When I first set up the Churchill Club, it was going to mirror the…