Mr Lewis

Tag: product strategy

  • That’s my Product!

    Last week I mentioned I had difficulty figuring out what the Churchill club was doing after our initial concept didn’t work. This caused me to have my first insight. If I am going to have 30 people turn up, why not accept the fact, and engineer the events so the Club makes a bit of…

  • What’s my Product?

    A while ago I wrote about Tactical Marketing Management .  But I have recently had another insight about the Strategic Marketing of the Churchill Club .  In fact, I just realized what my product actually was.  Sounds dumb, but its true. When I first set up the Churchill Club, it was going to mirror the…