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Manage sales activities, not just outcomes

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see the forrest and the trees
My catch phrase this week has been “Think like a Marketer, Act like a Salesperson” A colleague went to raise $16M with a cunning plan. Two investors told him his plan was stupid, not cunning, and he pretty much threw his pitch in the bin. Another colleague deployed some new infrastructure, based on market research…
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So, do you know a good Sales Manager?
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sales, marketing, processes and lemmings
A popular misconception about Lemmings is that every once and a while, they all suddenly run off a cliff and commit suicide. Unfortunately, its not a misconception when talking about sales & marketing processes in a professional services environment. As I’ve mentioned before, in any organisation, there is generally only 6 core Tactical Sales &…
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Ignoring your emails
Everyday I ignore your emails. Everyday I receive around 100 emails to my newsletter mailbox. I sign up for anything that takes my fancy, but mostly around technology, innovation and entrepreneurship, but occasionally around personal interests such as kayaking and food. At the end of the workday, I browse the newsletter mailbox fairly quickly, to…
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wanna get lucky?
So at a recent Churchill Club function in our Innovation thinking stream, we ran fascinating event Luck. As part of the panel, we brought up a chap called Jason Bresnehan from Tasmania to talk. Jason is a corporate advisor who last year decided to start writing articles about becoming luckier. Jason had started to wonder…
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Dont go to networking events, if you want to build a great network
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6 tips for “un-networking”
Imagine this scenario…. You go to a networking event, hovering at the edges of the crowd , desperately searching for someone you know, so you can chat and relax. Succumbing to the pressure to “network” you give up and introduce yourself to a nearby stranger, who is also standing by themselves. To your disappointment your…
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Does Commission Only sales actually work?
Quite regularly I get offered commission only sales work. Rarely though its ever phrased that way. Normally its a discussion about how exciting and lucrative the opportunity is with a statement at the end like “we don’t pay retainers though”. Instead there is a discussion around “spotters fees”, “trailing revenues”, “your margin” or being “looked…
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What great questions have you got?